The School of Guest House Management

Our Course contains the following modules: Legislation for Guest House/ B&B Business • Choosing the correct business structure • Land use zoning • Licensing and Registration • Legal aspects regarding signage • Payment of Value Added Tax • South African Revenue Service (SARS) • South African Labour Law • Insurance • Health and Safety regulations Basic Management Principles • Planning, Organising, Leading & Managing your business • Skills and competencies of a Hospitality Manager • The importance of Service Excellence • Implementing a customer-centric concept and ensuring that your establishment is unique from your competitors. • Keeping your employees happy and motivated Basic Financial Management • Budgeting • Forecasting start-up income and expenses • Forecasting day-to-day income and expenses • Record keeping • Value Added Tax (VAT) • SARS Sales & Marketing for your business • Market research • Marketing plan in the hospitality industry • Identifying potential sources of guests and analyzing your competitors • Designing a mission and objectives for your establishment • Formulating a unique service concept for your establishment • The 5Ps of Marketing (Marketing Mix) – Product, Price, Promotion and People • Essential sales strategies to increase occupancy and revenue • Selecting a booking system for your website • Rates – Rack Rates, Corporate Rates, STO Rates • Working with Online Travel Agencies (OTAs) to optimize bookings • Travel agencies, telephone sales calls, site inspections • Advertising, Promotions and using Social Media Marketing strategies • Branding and Marketing Collateral – Brochures, etc and lots more.