The School of Guest House Management

Our Course contains the following modules:

Legislation for Guest House/ B&B Business

• Choosing the correct business structure
• Land use zoning
• Licensing and Registration
• Legal aspects regarding signage
• Payment of Value Added Tax
• South African Revenue Service (SARS)
• South African Labour Law
• Insurance
• Health and Safety regulations

Basic Management Principles

• Planning, Organising, Leading & Managing your business
• Skills and competencies of a Hospitality Manager
• The importance of Service Excellence
• Implementing a customer-centric concept and ensuring that your establishment is unique from your competitors.
• Keeping your employees happy and motivated

Basic Financial Management

• Budgeting
• Forecasting start-up income and expenses
• Forecasting day-to-day income and expenses
• Record keeping
• Value Added Tax (VAT)
• SARS

Sales & Marketing for your business

• Market research
• Marketing plan in the hospitality industry
• Identifying potential sources of guests and analyzing your competitors
• Designing a mission and objectives for your establishment
• Formulating a unique service concept for your establishment
• The 5Ps of Marketing (Marketing Mix) – Product, Price, Promotion and People
• Essential sales strategies to increase occupancy and revenue
• Selecting a booking system for your website
• Rates – Rack Rates, Corporate Rates, STO Rates
• Working with Online Travel Agencies (OTAs) to optimize bookings
• Travel agencies, telephone sales calls, site inspections
• Advertising, Promotions and using Social Media Marketing strategies
• Branding and Marketing Collateral – Brochures, etc

and lots more.