Novel Ford Paarl

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. Ford Motor Company of Southern Africa has been an active participant in the South African motor industry since 1923 when we began assembling Model T cars in a disused wool shed in Gqiberha formally known as Port Elizabeth.

We remain one of Southern Africa’s leading automotive companies. One element of Ford operations throughout the world that continues to stand above all is the brand promise: Go Further. It is a modern interpretation of Henry Ford’s vision to “open the highways to all mankind”.

Ford is helping to realise this vision in Africa today by offering South Africans a full family of smart, safe and economical vehicles, from the entry-level Figo to the pick-up truck benchmark – the Ranger. We also offer a full range of SUVs and light commercial vehicles.

We have grown our family of performance cars with the Fiesta ST and Focus ST and RS, while adding the cherry-on-the top in the form of the iconic Mustang which is available in right-hand drive for the first time in its history, which goes back more than 50 years.

All Ford vehicles offer smart technologies, stylish design, fuel efficiency, safety, service and maintenance excellence at affordable prices, giving drivers peace of mind on the road and in their pockets.